US EditionBuff City Soap Appoints Enrique Ramirez as Chief Executive Officer
- Buff City Soap announced on May 30, 2025, that Enrique Ramirez will become CEO effective June 1, 2025, succeeding Dorvin Lively who is retiring.
- This leadership change follows Ramirez’s promotion from President and CFO, reflecting his role since March 2022 alongside Lively who led the company for 2.5 years.
- Buff City Soap operates 240 locations across 30 states, offering a variety of plant-based, handcrafted bath, body, and household items through a rapidly expanding franchise and online platform.
- Ramirez highlighted the brand’s unique blend of customization and plant-based ingredients in handmade products, saying he is "honored to take on the role of CEO."
- Lively will stay Executive Chairman through 2025, focusing on his five franchise makeries while supporting Ramirez and continuing their partnership on Buff City Soap’s future growth.
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Total News Sources14
Leaning Left2Leaning Right1Center6Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 22%
C 67%
11%
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