‘American Icons’: Budweiser Debuts Super Bowl Commercial
Budweiser celebrates its 150th anniversary with a 60-second Super Bowl ad featuring a Clydesdale pony and a bald eagle set to Lynyrd Skynyrd’s ‘Free Bird.’
- A 60‑second Budweiser commercial will run during NBC's February 8, 2026 telecast of Super Bowl LX, featuring a Clydesdale and an American bald eagle to celebrate Budweiser's 150th anniversary and America's 250th birthday.
- Given Budweiser's marketing history, Anheuser‑Busch executives bring back the Clydesdales only when a creative concept fits the moment, reflecting Budweiser marketing’s ties to national moods.
- Henry‑Alex Rubin, director, returned for a third year, crafting a cinematic 60-second spot soundtracked by Lynyrd Skynyrd's 'Free Bird' with a foal and bald eagle supervised by the American Eagle Foundation.
- The Clydesdales' return marks their 48th Super Bowl commercial and joins Bud Light and Michelob Ultra national ads, making Anheuser‑Busch a top advertiser this year.
- How consumers react may be influenced by the ad's 'Made in America' tagline, which aligns with Anheuser‑Busch's 'American Beers and American Careers' messaging and current national debates.
29 Articles
29 Articles
‘American Icons’: Budweiser debuts Super Bowl commercial
Budweiser is celebrating its 150 years with a new Super Bowl advertisement that is dubbed “American Icons.”
Budweiser Super Bowl LX commercial features clydesdale, bald eagle, and Lynyrd Skynyrd's 'Free Bird'
Budweiser will once again be a part of the Super Bowl with a memorable ad themed “American Icons," featuring a Budweiser Clydesdale, a bald eagle, and Lynyrd Skynyrd's iconic song 'Free Bird.'
Legendary Beer Giant Gives Us Such Pro-American Super Bowl Commercial That It Might Leave You With A Tear Or Two
There's zero room for error when it comes to a Super Bowl commercial. Budweiser clearly got that memo and knocked it out of the park with a pro-American banger.
Budweiser unveils Super Bowl LX spot celebrating 150 years
On Monday, Anheuser-Busch unveiled its 2026 Super Bowl spot, marking the beer brand’s 150th anniversary with a return to two of its most iconic symbols: the Budweiser Clydesdales and the American Bald Eagle.
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