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Budweiser Unveils Super Bowl LX Spot Celebrating 150 Years

Budweiser celebrates its 150th anniversary with a 60-second Super Bowl ad featuring a Clydesdale pony and a bald eagle set to Lynyrd Skynyrd’s ‘Free Bird.’

  • A 60‑second Budweiser commercial will run during NBC's February 8, 2026 telecast of Super Bowl LX, featuring a Clydesdale and an American bald eagle to celebrate Budweiser's 150th anniversary and America's 250th birthday.
  • Given Budweiser's marketing history, Anheuser‑Busch executives bring back the Clydesdales only when a creative concept fits the moment, reflecting Budweiser marketing’s ties to national moods.
  • Henry‑Alex Rubin, director, returned for a third year, crafting a cinematic 60-second spot soundtracked by Lynyrd Skynyrd's `Free Bird` with a foal and bald eagle supervised by the American Eagle Foundation.
  • The Clydesdales' return marks their 48th Super Bowl commercial and joins Bud Light and Michelob Ultra national ads, making Anheuser‑Busch a top advertiser this year.
  • How consumers react may be influenced by the ad's `Made in America` tagline, which aligns with Anheuser‑Busch's `American Beers and American Careers` messaging and current national debates.
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KSDK broke the news in St. Louis, United States on Monday, January 26, 2026.
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