US EditionBTCC Exchange Enters the Sports Sponsorship Court with NBA Superstar and Lifestyle Icon Jaren Jackson Jr.
BTCC aims to expand crypto's reach by leveraging Jaren Jackson Jr.'s influence and launching a trading competition with signed merchandise and prize incentives, the company said.
- On August 13, 2025, BTCC, a global crypto exchange founded in 2011, welcomed NBA star Jaren Jackson Jr. as its first-ever global brand ambassador in Vilnius, Lithuania.
- This collaboration follows BTCC's 14 years of consistent service, boasting over 9.1 million users and a flawless safety record, setting the stage for its initial sports sponsorship.
- The partnership aims to bridge professional sports and cryptocurrency through marketing initiatives and fan engagement, including a trading competition featuring Jackson's signed merchandise and prize pool.
- Jackson Jr., a two-time NBA All-Star and the 2023 Defensive Player of the Year, expressed that collaborating with a platform aligned with his values of discipline and forward-thinking is a logical move for him.
- This alliance signifies BTCC's strategic move to leverage world-renowned athletes' influence to expand its presence and bring crypto closer to mainstream audiences worldwide.
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Globe Newswire+2 Reposted by 2 other sources
BTCC Exchange Enters the Sports Sponsorship Court with NBA Superstar and Lifestyle Icon Jaren Jackson Jr.
BTCC Exchange partners with NBA superstar Jaren Jackson Jr. as global brand ambassador, marking the crypto platform's first sports sponsorship deal....
BTCC Exchange Becomes Proud Sports Sponsor for First Time with NBA’s Jaren Jackson Jr
BTCC exchange has announced its first sports sponsorship with 2023 Defensive Player of the Year and 2x NBA All-Star Jaren Jackson Jr. This agreement makes the phenomenal shot blocker and leader on the court for the Memphis Grizzlies the global ambassador of the exchange. Through the partnership, BTCC seeks to bring cryptocurrency closer to mainstream […]
BTCC, the 14-year-old exchange, is joining forces with the NBA star to bring cryptocurrencies to sports fans. Read more
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Bias Distribution
- 40% of the sources are Center, 40% of the sources lean Right
40% Right
L 20%
C 40%
R 40%
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