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Bruno Mars Breaks Record Audience on the Metaverse with Concert in Roblox

Summary by Revista Merca2.0
Image by Bigstock What happened with Bruno Mars in Roblox was not just a virtual concert or a striking audience figure. It was a clear proof of how the metaverse is no longer a futuristic promise to become a real space of encounter, cultural consumption and emotional connection. With more than 12.7 million players gathered, the artist not only broke records, he also confirmed that music no longer needs a physical scenario to generate global impa…
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Image by Bigstock What happened with Bruno Mars in Roblox was not just a virtual concert or a striking audience figure. It was a clear proof of how the metaverse is no longer a futuristic promise to become a real space of encounter, cultural consumption and emotional connection. With more than 12.7 million players gathered, the artist not only broke records, he also confirmed that music no longer needs a physical scenario to generate global impa…

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Revista Merca2.0 broke the news in on Saturday, January 24, 2026.
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