US EditionAs Expected, The Bruins Go 'Back To The Future' With Their Rebrand
SUFFOLK COUNTY, MASSACHUSETTS, JUN 23 – The Boston Bruins modernize their iconic Spoked B logo by removing thin outlines and introducing dual primary marks for home and road jerseys starting 2025-26.
- On Monday and Wednesday morning, the Boston Bruins introduced updated logos along with refreshed designs for their home and away jerseys for the 2025-26 NHL season.
- This rebrand follows the team's 2023-24 centennial season and a period of organizational change including roster trades and a new head coach appointment.
- The new logos remove thin black outlines found since 1995, returning to a cleaner look resembling designs from 1949-95, with a yellow B on black spokes for home and the opposite colors for road jerseys.
- Vice President Andrea Mazzarelli explained that the team is returning to using two primary logos instead of one, while Dennis Leary highlighted in a video that although the team’s core values and character remain consistent, they continue to strive forward and cannot rely solely on their past achievements.
- The updates symbolize honoring tradition while guiding a fresh team identity amid rebuilding, signaling the new logos will be used from 2025 and 'beyond' with careful brand usage oversight.
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The team's B logo changes significantly after 30 years.
·Helsinki, Finland
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06/25/2025 ✅ Hockey. Earlier, the club changed its logo: Boston Bruins presented new uniforms for the next NHL season. Earlier, the club updated its logo, which is made with a reference to the past... ᐉ football news ⚽ on UA-Football
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