BRP CEO Retiring After 22 Years at the Helm, as Trade War Leaves Trail of Uncertainty
- José Boisjoli will retire as BRP Inc. CEO at the end of the fiscal year on January 31, 2026, after 22 years leading the Quebec-based manufacturer.
- His departure follows a period marked by trade tensions that have introduced uncertainty and pressured consumer confidence, affecting BRP’s sales and supply chain.
- Under Boisjoli’s leadership, BRP diversified its product lines to seven seasonal categories, expanded its dealer network, and tripled revenue driven by side-by-side vehicle popularity.
- BRP announced a first-quarter profit of $161 million, marking a 279% rise from $42.5 million the previous year, even as revenue declined to $1.8 billion from nearly $2 billion due to tariffs and weaker demand; Boisjoli mentioned that many potential buyers remain hesitant until they gain clearer insight into the market before making purchases.
- BRP is searching for Boisjoli’s successor to guide the company through ongoing trade challenges and leverage a strong product portfolio to support a potential market rebound.
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BRP says Q1 profit up as company reveals CEO José Boisjoli to retire soon
VALCOURT — BRP Inc. says its latest quarter delivered a soaring profit but revenue ticked lower over the same period. The Ski-Doo and Sea-Doo maker says its first-quarter profit amounted to $161 million or $2.
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