US Edition'Bro-Busters' Missing The Movie Mark With Women
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'Bro-Busters' Missing The Movie Mark With Women
The following is a selection from Brandon Katz of Greenlight AnalyticsLost amid the seemingly constant conversations around box office declines are that many titles still aren't doing a great job of marketing to women. Falling short there has led to a lower among women desire to go see movies in theaters, and then lower attendance as a result. Somehow, the industry still hasn't learned enough from the success of Barbie.Data from Greenlight Analy…
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