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More than Half of Brits Say Making Someone a Cuppa Is Still the Ultimate Kind Act
The drinks brand’s survey found 89% of adults want more kindness, and participants signed a pledge to spread it after the launch.
- Protein shake brand For Goodness Shakes launched The Goodness Exchange at Battersea Power Station, where participants signed pledges to spread kindness and received protein shakes in response to survey findings.
- Survey data from OnePoll revealed that 89 per cent of Brits believe the UK could benefit from more kindness, prompting the drinks brand to launch the initiative despite widespread hesitation about extending compassion to strangers.
- Research of 2,000 adults showed generational divides: Gen Z favoured leaving positive online comments and sending voice notes , while Boomers prioritised giving up transport seats and holding doors open .
- TV psychologist Anjula Mutanda explained that performing acts of kindness triggers the brain to release dopamine and oxytocin, chemicals that boost mood and reduce stress across all generations despite their differing expressions of care.
- Kindness proves contagious, with 57 per cent claiming they are more likely to act if someone else does, yet 52 per cent of adults believe people are less kind than a decade ago due to concerns about misinterpretation and personal safety.
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Coverage Details
Total News Sources30
Leaning Left2Leaning Right0Center26Last UpdatedBias Distribution93% Center
Bias Distribution
- 93% of the sources are Center
93% Center
C 93%
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