British Comic Duo Front Tourism Ireland Causeway Coast Campaign in Britain

British Comic Duo Front Tourism Ireland Causeway Coast Campaign in Britain

Two popular British comedians, Babatunde Aléshé and Finlay Christie, are fronting a new Tourism Ireland campaign in Britain titled Coast to Coast: The Scenic Route, to highlight the Causeway Coastal Route and the Wild Atlantic Way.The campaign involves two major media partners – Channel 4 and The Guardian – and is supported by the Shared Island Tourism Brand Collaboration Project. It will reach almost 15 million people across Britain. The campai…

Channel 4 and Tourism Ireland partner up for third YouTube series

Channel 4 is launching its third branded content series in partnership with Tourism Ireland this week, set to be fronted by comedians Babatunde Aléshé and Finlay Christie. Running on the broadcaster’s YouTube channel, ‘Coast to Coast: The Scenic Route’ will see the pair travel along the popular Causeway Coastal Route and Wild Atlantic Way. The series will mark the third partnership between Channel 4 and the tourism body, in a deal brokered by Ch…