BrewDog Rolling Out First PMPs Across Key Products

BrewDog Rolling Out First PMPs Across Key Products

BrewDog is aiming to broaden the appeal of craft beer by delivering value to shoppers with its first price-marked pack (PMP). Leading with BrewDog’s top-selling SKUs, Punk IPA and Hazy Jane, promotional 4 x 330ml-can multipacks will be priced at (more…) The post BrewDog Rolling Out First PMPs Across Key Products appeared first on KamCity.

Brewdog launches PMPs across key lines - Better Wholesaling

Brewdog has announced the launch of its first price-marked pack (PMP) across its Punk IPA and Hazy Jane lines.

Brewdog lanches its first ever pricemarked packs

Two of Brewdog’s most popular lines are getting the PMP treatment this summer

BrewDog brings in pricemarked packs

Craft beer brand, BrewDog, has introduced its first price-marked packs (PMPs) to help manage fluctuating prices and deliver value to both retailers and shoppers. BrewDog’s top-selling skus, Punk IPA and Hazy Jane 4 x 330ml-can multipacks will be priced at £6.99, rolling out from the end of June and throughout July, exclusive to wholesale and convenience customers. PMPs are growing ahead of beer +28% in value sales, vs just 4% for total beer, and…