US EditionBreitling And Aston Martin Begin A New F1 Partnership With A Titanium Navitimer
Breitling launches a limited 1,959-piece titanium Navitimer in a multi-year deal with Aston Martin F1, integrating branding on cars, uniforms, and boutiques worldwide.
- Making its F1 debut with Aston Martin, Breitling revealed Thursday its first co-branded Navitimer, the B01 Chronograph 43 Aston Martin Aramco Formula One Team, at the Australian Grand Prix in Melbourne from March 6 through 8.
- With shared origins in the early 20th century, George Kern said Breitling and Aston Martin are both technology-driven companies, while Adrian Hallmark called the tie-up a perfect showcase of design and performance.
- Clocking at 43mm, the Navitimer B01 Chronograph 43 features a titanium case, carbon-fiber dial, Aston Martin green and lime accents, and the COSC-certified Breitling Manufacture Calibre B01 with a 70-hour reserve.
- Breitling will install Aston Martin corners across 300 boutiques and showcase on paddock club visitors, with the first watches arriving later in 2026, during Q3.
- Competing watch partnerships — from Girard-Perregaux to Tag Heuer and Tommy Hilfiger — highlight a crowded market as Formula 1's popularity continues to surge, with Nielsen estimating a global fanbase of 826.5 million in 2024.
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24 Articles
Breitling and Aston Martin's First-Ever Titanium Navitimer
In 1952, the Aircraft Owners and Pilots Association (AOPA) — an American-founded non-profit and the world’s largest aviation organization — approached Willy Breitling, scion of his family’s eponymous watchmaking brand, to commission a timepiece for its members. Specifically, AOPA needed a chronograph that would allow its user to easily compute important information like speed, distance, fuel consumption and other calculations crucial to flying b…
Watch Breitling Becomes Aston Martin F1 Partner
The luxury Swiss watchmaker Breitling is making its debut as the official watch partner of the Aston Martin Formula One team. The move is part of a broader push by luxury brands to cash in on Formula One's surging global popularity in recent years. Georges Kern, Breitling CEO joined Bloomberg Open Interest to talk about the partnership.
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