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Breast-pump maker Elvie bought by US rival that sued ‘femtech’ pioneer

Summary by Financial Times
London-based start-up that fell into administration acquired by US rival Willow

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TechCrunchTechCrunch
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Breast pump startup Willow acquires assets of Elvie as UK women's health pioneer moves into administration

Women's health and its startups building connected breast pumps, period trackers, and other apps and hardware designed for women have collectively pulled

·United States
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Financial TimesFinancial Times
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Breast-pump maker Elvie bought by US rival that sued ‘femtech’ pioneer

London-based start-up that fell into administration acquired by US rival Willow

·London, United Kingdom
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BusinessCloud.co.ukBusinessCloud.co.uk

Elvie acquired out of administration by US firm which sued it

FemTech leader Elvie has been acquired out of administration by a US company that sued it for patent infringement in 2023. Lindsay Hallam, Matthew Boyd Callaghan and Oliver Wright of FTI Consulting have been appointed as administrators of Chiaro Technology Limited, trading as Elvie. On appointment the joint administrators successfully completed a sale of the business and assets of the company to Willow Blossom Holdco Limited, a subsidiary of Wil…

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weirdreads.comweirdreads.com

Breast pump startup Willow acquires assets of Elvie as UK women’s health pioneer moves into administration - WeirdReads

Femtech and its startups building connected breast pumps, period trackers and other apps and hardware designed for women’s health have collectively pulled in more than $5 billion in funding in the last five years, but the market is tight, and now, two of the trailblazers in the space are coming together as consolidation beckons.  Willow, the San Francisco startup that made its name with wearable breast pumps, is acquiring Elvie, which started wi…

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Financial Times broke the news in London, United Kingdom on Friday, March 28, 2025.
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