Optus to Pay $100 Million Fine over Sales to Vulnerable Customers
- On June 18, 2025, Optus agreed to pay a $100 million penalty for unconscionable sales practices across 16 stores in Australia.
- The penalty followed October 2024 legal action by the ACCC over Optus selling phones and plans to more than 400 vulnerable consumers between 2019 and 2023.
- Optus admitted its sales staff pressured customers, ignored coverage issues, and sold products customers did not want or could not afford, especially affecting Indigenous Australians.
- CEO Stephen Rue apologized, saying, "Optus failed these customers," and Optus committed to extensive changes and a $1 million donation to support First Nations digital literacy.
- The settlement includes customer compensation and system improvements, while the federal court will rule on penalty appropriateness and further orders.
22 Articles
22 Articles
Optus says yes to record $100m fine for dodgy sales
Vulnerable customers were among victims pressured into buying phones across 16 Optus stores. (Con Chronis/AAP PHOTOS) By Jack Gramenz and Farid Farid in Sydney Australia’s second-largest telecommunications company has agreed to pay a record fine for its “unconscionable conduct” in targeting disadvantaged and Indigenous customers. Optus has agreed to a $100 million penalty after targeting intellectually disabled customers and Aboriginal people li…
Optus Faces $100 Million Fine for Unconscionable Sales to Vulnerable Australians
Optus has agreed to pay a $100 million penalty (US$65 million)—the largest of its kind in Australian telecommunications history—after the consumer watchdog found it sold mobile plans to disadvantaged Australians it knew couldn’t afford them. The Federal Court will now decide whether to approve the fine, which follows an extensive investigation by the Australian Competition and Consumer Commission (ACCC). It looked into inappropriate sales practi…
Optus fined $100 million, subject to court approval, over sales tactics to vulnerable customers
Australia's consumer watchdog will fine Optus $100 million after the telecommunications company was found to have engaged in unconscionable conduct by selling products that consumers did not want or need.The Australian Competition and Consumer Commission (ACCC) today said the fine, which is subject to Federal Court approval, comes after Optus admitted that its sales staff acted unconscionably when selling phones and contracts to over 400 consum…
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