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Optus to Pay $100 Million Fine over Sales to Vulnerable Customers

  • On June 18, 2025, Optus agreed to pay a $100 million penalty for unconscionable sales practices across 16 stores in Australia.
  • The penalty followed October 2024 legal action by the ACCC over Optus selling phones and plans to more than 400 vulnerable consumers between 2019 and 2023.
  • Optus admitted its sales staff pressured customers, ignored coverage issues, and sold products customers did not want or could not afford, especially affecting Indigenous Australians.
  • CEO Stephen Rue apologized, saying, "Optus failed these customers," and Optus committed to extensive changes and a $1 million donation to support First Nations digital literacy.
  • The settlement includes customer compensation and system improvements, while the federal court will rule on penalty appropriateness and further orders.
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ABC Australia broke the news in Australia on Wednesday, June 18, 2025.
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