US EditionBreaking down the anatomy of Riyadh Air's sonic identity - Campaign Middle East
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Breaking down the anatomy of Riyadh Air's sonic identity - Campaign Middle East
Riyadh Air has unveiled its sonic identity — one of the airline’s first guest experience touchpoints — as it prepares for its inaugural flight in 2025. The carrier worked with UK-based audio branding agency Sonicbrand to create a sensory experience designed to accompany passengers through every stage of their journey. The Saudi Music Commission and […] The post Breaking down the anatomy of Riyadh Air’s sonic identity appeared first on Campaign M…
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