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Break Down Silos by Strengthening Sales and Marketing Collaboration

Summary by IAEE
In the fast-paced world of exhibitions and events, small teams are constantly challenged to maximize their impact with limited resources. One of the most powerful ways to amplify your organization’s effectiveness is by bridging the traditional gap between sales and marketing departments. When these vital teams work in harmony, they create a unified approach that enhances both attendee and exhibitor experiences. The Collaboration Challenge Sales …
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IAEE broke the news in on Thursday, May 29, 2025.
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