'Brand safety is moving from fear to curiosity': Zefr's Raddon on content-level accreditation – and what it exposes about the industry

'Brand safety is moving from fear to curiosity': Zefr's Raddon on content-level accreditation – and what it exposes about the industry

TAI breaks that model. he threat is no longer a discrete piece of bad content that a keyword list or a domain block can catch. Its volume.

Zefr Receives MRC Accreditation

The first-of-its kind accreditation for a third party platform integration is for content-level brand safety and suitability reporting on YouTube

Zefr Receives MRC Accreditation for Content-Level Brand Safety and Suitability Reporting on YouTube

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