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Brand-Compliant: A Longer Name for LH's Miles & More Program
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By the end of the year, the Miles & More bonus program will be renamed "Lufthansa Group Miles & More." With this change, the Lufthansa Group is implementing its umbrella brand strategy, under which it consolidates all its subsidiaries. The post Umbrella Brand In line: A longer name for LH's Miles & More program appeared first on Business Traveller.
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