Brand bullying & the optics problem in trademark enforcement

Brand bullying & the optics problem in trademark enforcement

Published In theory, trademark laws exist to protect consumers from confusion and to help companies safeguard their identities. In practice, it sometimes becomes a weapon. “Brand bullying” describes the pattern where large corporations aggressively pursue small businesses over trademarks—even when the smaller brand poses little realistic threat. For the big company, the legal pressure alone c…