Kraft Heinz enters the alcohol market for the first time with Crystal Light cocktails

Kraft Heinz enters the alcohol market for the first time with Crystal Light cocktails

Crystal Light Vodka Refreshers will come in the flavors wild strawberry and lemonade to start, the company said.

Kraft Heinz’s Crystal Light enters alcohol space for the first time

The new RTD cocktails differentiate themselves from other beverages in the category through fewer calories and a lower alcohol-by-volume content.

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Financial News Network - Kraft Heinz enters the alcohol market for the first time

Kraft Heinz is making a push into alcohol with its brand Crystal Light. The company announced Tuesday it will be introducing Crystal Light Vodka Refreshers this month.Read More …

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