Bossier City Launches New Branding Campaign as Boardwalk Adds New Attractions

Bossier City launches new branding campaign as Boardwalk adds new attractions

BOSSIER CITY, La. -- Bossier City leaders have unveiled a new branding campaign aimed at reshaping the city's image and positioning it as more than a bedroom community known for its casinos and Brookshire Arena.

Bossier City unveils new brand identity and development platform

BOSSIER CITY, La. — Bossier City officials have launched a new brand identity and positioning platform centered on the tagline “A City on the Move,” following a yearlong process of research, stakeholder engagement and strategic planning. The branding initiative is intended to reflect the city’s growth, economic development priorities and long-term vision, and was introduced...