Borrell: Radio Can Win Back Ad Dollars, But It Demands R&D

Borrell: Local Media Risks Falling Behind Without R&D Investment | Radio & Television Business Report

Borrell Associates’ 23rd Annual Benchmarking Webinar sent a clear message to traditional media: evolve quickly or lose ground. While digital advertising continues to dominate local ad spending, the report reveals a critical opportunity for legacy media to regain relevance. Please Login to view this premium content. (Not a member? Join Today!)

Borrell: Radio Can Win Back Ad Dollars, But It Demands R&D

Borrell Associates’ 23rd Annual Benchmarking Webinar delivered a clear message to radio: evolve fast or fall behind. While digital advertising continues to lead local ad spending, the past year's data suggests that radio may be uniquely positioned to win back ground.

Borrell Associates Lays Out Steps To Capitalize On Growth In Digital Ad Market.

In a fast-paced webinar, Borrell Associates provided highlights from its 2025 Annual Digital Benchmarking Local Digital Media report, while providing action steps to help radio capitalize on the continued growth in the digital ad market. Local radio industry digital ad…