Bordeaux En Primeur 2024: Are Release Prices in Line with Market Value?

Bordeaux En Primeur 2024: Are Release Prices in Line with Market Value?

The aim of this article is to determine the fair release prices for Bordeaux 2024, and to compare them with the prices actually charged during the en primeur campaign, which is now ending. The aim is twofold: to assess the consistency of châteaux’ pricing strategies with the market, and to provide a decision-making tool for industry players.

Bordeaux 2024  - Fool me Once...

Bordeaux 2024  – Fool me Once…  June 16, 2025 Table of Contents Introduction  Back in March, when we published our En Primeur opening report, we called for — or at least saw the possibility of — a ‘factory reset’. We need not rub salt in the wounds of any would-have-been buyers or sellers in too much detail. It is no secret that cracks in the system (in the form of poor post-release price performance and oversupply) have deepened over the pas…