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Boohoo finalises Debenhams rebrand despite Frasers push-back

Summary by Retail Sector
Boohoo Group has confirmed its rebrand to Debenhams Group at its General Meeting following the initial announcement of the name change earlier this month (11 March), despite strong opposition from Frasers Group.  It comes as 62.04% voted in favour of changing the corporate name from Boohoo Group to Debenhams Group, with 37.96% being opposed.  For reference, Frasers Group owns 413,477,211 ordinary shares in Boohoo and provided the majority of the…
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Retail SectorRetail Sector

Boohoo finalises Debenhams rebrand despite Frasers push-back

Boohoo Group has confirmed its rebrand to Debenhams Group at its General Meeting following the initial announcement of the name change earlier this month (11 March), despite strong opposition from Frasers Group.  It comes as 62.04% voted in favour of changing the corporate name from Boohoo Group to Debenhams Group, with 37.96% being opposed.  For reference, Frasers Group owns 413,477,211 ordinary shares in Boohoo and provided the majority of the…

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Retail Sector broke the news in on Monday, March 31, 2025.
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