BMW Signals Stronger Belief in Agency Model by 2027

BMW Will Begin Direct Sales In Europe From 2027

BMW had planned to adopt the agency model in Europe next year, but the rollout has been postponed until 2027. That doesn’t mean the company is having second thoughts. Actually, it’s quite the opposite. The introduction of direct sales for MINI last year in several European countries has been an encouraging sign that it will also work for the core brand. In an interview with Automotive News Europe, BMW board member Jochen Goller expressed confide…

BMW signals stronger belief in agency model by 2027

BMW is becoming more certain that the agency sales model is the right way forward for the business and may introduce it by 2027.