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BMI Gold: How Dove’s ‘Real Beauty’ campaign changed advertising forever
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BMI Gold: How Dove’s ‘Real Beauty’ campaign changed advertising forever
New Delhi: Back in 2004, beauty advertising looked very different. Most ads featured flawless supermodels, perfect airbrushed skin, and impossible beauty standards. Then came Dove with a campaign that challenged the industry itself. Launched by parent company Unilever in partnership with Ogilvy, the ‘Campaign for Real Beauty’ did something unusual for its time. It put real women, not professional models, at the centre of beauty advertising. Watc…
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