US EditionBlokees Announces Upgrade Brand Mission at 2026 Global Partner Conference
Blokees aims to boost global growth by enhancing product certainty and expanding its creator community, focusing on universally appealing toys and stepwise pricing, company officials said.
- On Wednesday, Blokees unveiled its upgraded brand mission, "Inspire Creativity, Share Joy," at the 2026 Blokees Global Partner Conference in SHANGHAI under the theme "FORWARD, TOGETHER."
- Founder Zhu Weisong said the mission upgrade supports long-term strategic development, with Blokees planning an "80% core categories, 20% innovation" product strategy to balance depth with new concepts.
- President Sheng Xiaofeng stated the playability-driven system defines Blokees Model Kits and Blokees Wheels, with products featuring Ultraman, Kamen Rider, Transformers, and Hatsune Miku intellectual properties.
- Vice President of Brand Marketing Ye Shanshan noted the BFC ecosystem will evolve toward greater professionalism and globalization, empowering fans to showcase customized creations and original content.
- Blokees will accelerate execution of its "Universally appealing; Stepwise pricing; Globally promoting" strategy while integrating competitions and community interaction into a comprehensive creative ecosystem for long-term growth.
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Blokees Announces Upgrade Brand Mission at 2026 Global Partner Conference
SHANGHAI, March 25, 2026 /PRNewswire/ -- On March 25, 2026, Blokees, a global brand focused on assembly character toys, unveiled its upgraded brand mission — "Inspire Creativity, Share Joy" — at the 2026 Blokees Global Partner Conference, held under the…
/PRNewswire/ -- On March 25, 2026, Blokees, a global brand specializing in the creation of buildable figures, unveiled its...
Blokees 2026 Partners Conference Reveals Godzilla, Cyberpunk 2077, Barbie & More Toy Lines
Mention toys and China’s Blokees comes to mind, as the toy maker has been making waves in the model kit industry for the past 5 years, with strong lineups across big franchises such as Transformers, Star Wars, Marvel, DC, Ultraman, Kamen Rider, Jurassic World and many others. During their annual Blokees 2026 Partners Conference in Shanghai, the China toy maker announced a whole slew of popular characters who will be making their toy debut in its…
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The previously announced Mega Man Star Force and Mega Man Zero Blokees made another appearance at the 2026 BLOKEES Global Partners Conference. While no new information was shared on either figure, Blokees also casually confirmed that Mega Man X Blokees are in production, with the series logo and a simple “coming soon” displayed at the event. No other details were revealed, so here’s hoping we won’t have to wait too long to hear more.Source: Bili…
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