Apple Expanding Ads in iOS: The Maps App Is Reportedly Next

Apple Moving Ahead With Plans To Bring Ads in Maps App, Report Says

Apple is moving ahead with plans to bring advertising to its Maps app. Starting next year, businesses will be able to pay for more prominent placement within search results, according to Bloomberg [non-paywalled source]. The approach mirrors Search Ads in the App Store, where developers purchase promoted slots based on user queries. Apple has said the sponsored results will remain relevant to searches. Read more of this story at Slashdot.

Apple plans to bring ads to Apple Maps

Apple is expanding advertising on iOS, with plans to introduce new ads as early as next year. The company is prioritizing Apple Maps, enabling restaurants and other businesses to pay for prominent placement in the app’s search results. Mark Gurman for Bloomberg News: ‎ The concept is quite similar to Search Ads inside of the App Store, where developers can pay for their software to appear in a promoted slot based on user queries. I’m told the M…

Apple Plans Ads Inside Maps as Monetization Push Accelerates

Apple is preparing a new advertising stream inside the Maps app that could arrive as early as next year. The company has been developing a system that lets restaurants and other physical stores pay for better placement whenever users search nearby. These listings would function like the paid spots already found in the App Store, where developers can push their apps higher in results. The idea is to help people discover what is close to them, whi…

Apple Maps will start showing ads from local businesses next year

Apple plans to introduce advertisements in Apple Maps as early as next year, according to Bloomberg reporter Mark Gurman. The ads will enable restaurants and other brick-and-mortar businesses to pay for promotion within search results, mirroring features in Google Maps and similar applications. Gurman notes that Apple currently operates advertisements in the App Store. This development in Apple Maps forms part of a wider initiative to expand adv…