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Media Minute Acquires Magnifi Platform Developer VideoVerse

VideoVerse's AI platform Magnifi uses advanced machine learning to automate real-time sports highlights, enhancing Minute Media's content distribution to over 200 million monthly users globally.

  • Minute Media acquired the AI-driven video editing company VideoVerse, including its Magnifi platform, to enhance its sports content ecosystem.
  • This acquisition followed VideoVerse's 2023 valuation between $200 million and $250 million, driven by its AI tools for real-time sports highlights and content automation.
  • VideoVerse's Magnifi platform leverages artificial intelligence techniques to analyze visual and audio data, enabling it to recognize important moments, produce highlight reels in real time, and efficiently share video clips across platforms.
  • Asaf Peled, CEO of Minute Media, said the acquisition builds a full-stack solution for creation, distribution, and monetization, enabling partners to deliver AI-powered content at scale.
  • The deal, Minute Media's largest to date, aims to deepen partnerships with leagues and federations, grow ad revenue, and integrate VideoVerse's technology with its brands like Sports Illustrated.
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TechCrunch broke the news in United States on Tuesday, September 9, 2025.
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