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'Blackout' and 'Retro Butter' License Plates Coming to Wisconsin
The new plates, with $15 issuance and $25 annual fees, are projected to generate over $25 million for Wisconsin’s transportation fund in three years, supporting infrastructure projects.
- At a Madison DMV event, the Wisconsin Department of Transportation unveiled two new specialty plates—Blackout and Retro Butter—available statewide starting early January 2026.
- With budget approval, the 2025–27 state budget provided $5.5 million to launch the plates and officials expect them to generate more than $25 million for the Wisconsin transportation fund in three years.
- Both plates carry a one-time $15,500 issuance fee and a $25 annual registration fee, with personalization costing an added $15,500 per year, produced at Waupun Correctional Institution.
- The income from registrations will finance Wisconsin transportation projects, with Governor Tony Evers framing the plates as part of a push for sustainable funding to fix roads.
- Comparisons with Iowa and Minnesota suggest Wisconsin demand could reach 215,000 plates and more than half a million by 2028, while public-initiated plates require 500 signatures and a $15,500 fee.
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Total News Sources16
Leaning Left2Leaning Right3Center9Last UpdatedBias Distribution64% Center
Bias Distribution
- 64% of the sources are Center
64% Center
14%
C 64%
R 22%
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