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Black Friday Requires Consumer Planning and Adaptation

Summary by Globo
Research indicates changes in consumer behaviors. Daniel Parra, CEO of PlanADS Digital Agency, points out that brands that plan campaigns, optimize websites and control stocks can follow consumer behavior and maximize their results.
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Research indicates changes in consumer behaviors. Daniel Parra, CEO of PlanADS Digital Agency, points out that brands that plan campaigns, optimize websites and control stocks can follow consumer behavior and maximize their results.

·Brazil
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Globo broke the news in Brazil on Friday, October 31, 2025.
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