US EditionBlack Friday Online Sales Hit Record $11.8B as Shoppers Embrace Digital Deals over Stores
Thanksgiving weekend online sales rose 5.3% from last year to $11.8 billion on Black Friday, driven by deliberate spending amid economic uncertainty.
- On Friday, Adobe Analytics reported Black Friday online spending hit $11.8 billion, a record, and Thanksgiving Day online sales reached $6.4 billion, Fox Business reported.
- American consumers have shifted from brick-and-mortar stores and malls to online shopping in recent years, and PwC officials said shoppers approach purchases more deliberately amid economic uncertainty.
- Technology-Driven tools increased retail site traffic from generative AI shopping tools by over 800%, while `buy now, pay later` services grew 8.9% from last year.
- In-Store Black Friday crowds were underwhelming as shoppers favored online channels, while Thanksgiving weekend spending increased 5.3% last year, and retailers pulled out major markdowns this year.
- With about a month left, Cyber Monday is projected at $14.2 billion, and top purchases include Apple AirPods, KitchenAid mixers, LEGO toys, Nintendo Switch, and PlayStation 5.
17 Articles
17 Articles
Black Friday online sales hit record $11.8B as shoppers embrace digital deals over stores
Shoppers showed up for Black Friday deals both online and in stores, but the gap between digital and physical retail performance tells an interesting story about where consumers prefer to spend their holiday dollars.
Black Friday Spending Hit Record Highs—And That Should Worry Us
By Kimberly Wilson ·Updated November 30, 2025 Getting your Trinity Audio player ready… Boycott where?If you logged onto social media this Black Friday, you might have been just as confused as I was. For weeks, talk of boycotts and economic restraint (with the exception of Black/POC owned, or small businesses) dominated conversations I witnessed on social media, particularly among Black consumers who vowed to hold onto their dollars amid rising c…
Black Friday and Thanksgiving online shopping hit record highs
Black Friday is traditionally recognized as one of the busiest shopping days in the United States, regularly resulting in millions, if not billions, of dollars’ worth of consumer purchases. The tradition continued as Black Friday consumer spending online this year achieved a record $11.8 billion. The structure of that spending has changed in recent years as American consumers have pivoted from brick-and-mortar stores and malls to online shoppin…
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