Defining what to buy for Black Friday requires analyzing the sales history, the expected behavior of consumers and the ability to replace it. Planning helps to avoid both the lack of products during the campaign and the excess of goods after the promotion.For Christian Manduca, specialist in Strategy, Marketing and Sales, the company needs to cross different information before making the decision.Next, he explains how to project the demand, dist…
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Defining what to buy for Black Friday requires analyzing the sales history, the expected behavior of consumers and the ability to replace it. Planning helps to avoid both the lack of products during the campaign and the excess of goods after the promotion.For Christian Manduca, specialist in Strategy, Marketing and Sales, the company needs to cross different information before making the decision.Next, he explains how to project the demand, dist…