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Black Friday: Buyer Decides Early and Seller Needs to Act

Summary by Globo
Almost half of Brazilian consumers arrive in the last quarter with the Black Friday shopping list defined. According to Google's research presented on August 26, 2026, 48% of respondents already know what they intend to acquire on the date, scheduled for November 27; 44% follow prices in advance and 30% have already chosen the store where they are going to buy. The movement anticipates for the weeks before Black Friday the decision window of the…

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Black Friday: Buyer Decides Early and Seller Needs to Act

Almost half of Brazilian consumers arrive in the last quarter with the Black Friday shopping list defined. According to Google's research presented on August 26, 2026, 48% of respondents already know what they intend to acquire on the date, scheduled for November 27; 44% follow prices in advance and 30% have already chosen the store where they are going to buy. The movement anticipates for the weeks before Black Friday the decision window of the…

·Rio de Janeiro, Brazil
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Globo broke the news in Rio de Janeiro, Brazil on Wednesday, October 21, 2026.
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