Crypto's Hottest New Trend: Publicly Traded Companies Buying Bunches of Bitcoin
- Publicly traded companies including MicroStrategy and President Trump's media company announced large bitcoin purchase plans as the price nears all-time highs in June 2025.
- This trend stems from restrictions on direct bitcoin purchases by some investors, prompting firms to raise funds and buy bitcoin through treasury companies acting as proxies.
- MicroStrategy owns 582,000 bitcoins, about 3% of total supply and more than any other treasury company, while Trump's company plans to raise $2.5 billion to invest in bitcoin.
- Since April 2025, firms have raised about $11.3 billion, mainly for bitcoin, though experts caution bitcoin price remains range-bound around $100,000 to $109,000 without a clear breakout.
- The rise of bitcoin treasury companies contributes to bitcoin demand by removing coins from circulation but may require new catalysts to sustain price gains amid volatility risks.
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3 Reasons the Bitcoin Price Is Stuck, Despite the Surge in Treasury Companies
Over the past few weeks, the crypto world has been buzzing with announcements from a new breed of publicly traded companies — crypto treasury firms. These businesses exist primarily to raise capital and buy crypto, largely Bitcoin, for their balance sheets. Since the start of April, they’ve collectively raised an estimated $11.3 billion, with the bulk earmarked for Bitcoin. Hype for crypto’s newest fad is reaching a fever pitch, but curiously, t…

Crypto’s hottest new trend: publicly traded companies buying bunches of bitcoin
It’s one of crypto’s hottest trends: publicly traded companies buying bitcoin and then buying more.
The Bitcoin Treasury Strategy That’s Reanimating Zombie Companies
A growing number of public companies are stuck in limbo—technically solvent, but strategically stalled. Growth has evaporated. Stock prices have languished. Reinvestment opportunities are unclear or underwhelming. These companies aren’t broken—they’re just drifting. They’ve become what markets call zombie companies: firms that generate enough to survive, but not enough to excite. And in today’s capital environment, stagnation is no longer neutra…
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