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Bill Veeck Didn’t Just Own Baseball Teams — He Turned the Game Into a Show

Baseball has always loved its numbers. But Bill Veeck understood something deeper: fans don’t fall in love with spreadsheets — they fall in love with moments. Long before “fan engagement” became a corporate buzzword, Veeck was already transforming Major League Baseball into a full-blown spectacle. He didn’t just want people to watch games. He wanted them to experience them. Veeck wasn’t a traditional owner, and that was exactly the point. A Radi…
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Last Word on Sports broke the news in on Tuesday, January 27, 2026.
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