US EditionJeep® Brand's 'Groundhog Day' Named Best American Ad of the 21st Century
- On February 2, 2020, during Super Bowl LIV, Jeep aired a 60-second "Groundhog Day" advertisement filmed in Woodstock, Illinois, featuring Bill Murray reprising his role as Phil Connors.
- The commercial was the result of a collaboration led by Olivier Francois, who spent several years trying to connect with Murray, and they ultimately filmed it shortly before the Super Bowl broadcast.
- Featuring Murray reprising Phil Connors and the Jeep Gladiator as a getaway vehicle, the ad creatively twisted the original 1993 film, winning USA Today's AdMeter contest and earning an Emmy nomination.
- Campaign US held the inaugural Campaign Cup 2025 with 32 ads in 16 matchups, where the Jeep "Groundhog Day" commercial defeated Betty White's Snickers ad to be named Best American Ad of the 21st Century.
- This recognition confirms the commercial's lasting impact, highlighting Jeep's strong brand legacy and commitment to innovation across diverse vehicle technologies and customer programs.
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Jeep® India Crowned India’s Most Trusted SUV Manufacturer for Fourth Consecutive Year in TRA Brand Trust Report 2025
In a resounding affirmation of consumer faith and brand legacy, Jeep® India has once again clinched the title of India’s Most Trusted SUV Manufacturer in the prestigious TRA’s Brand Trust Report 2025. This marks Jeep’s sixth overall win, including a record-breaking four-year streak from 2022 to 2025, and previous top honors in 2019 and 2020. Four-Year Streak Strengthens Jeep’s Leadership in India The 15th edition of the Brand Trust Report, condu…
Jeep “Groundhog Day” Super Bowl Spot Voted Best Ad of the 21st Century
A company called Campaign US put together 32 of the most popular American television commercials from the past 25 years and after a bracket-style voting shootout, the Jeep 2020 Super Bowl ad titled “Groundhog Day”, starring Bill Murray, was voted the Best American Ad of the 21st Century. We are only a quarter of a ...
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