Bic, La Laiteière, Moulinex, Samsung... What are the French favourite brands in 2025?

EXCLUSIVE - For the fifteenth year, "Marque Préféré des Français" reveals the results of its large survey of 4900 consumers on 1300 brands.

Food brands: always powerful but more in the lead! According to the annual survey conducted by Brand Préféré des Français, conducted with OpinionWay among 4,900 consumers on more than 1,300 brands, Bic is now ahead of Samsung and Bonne Maman, second and third respectively. This leap of eleven places in a year owes nothing to chance: the tricolor firm has been able to capitalise on its historic anchor, while betting on a campaign around sustainab…

The French favourite brand of 2025 has just been unveiled, and the ranking has been broken down since 2024. Each year, the observatories analyse consumer changes in consumption, needs and tastes to try to detect trends. But it is also an opportunity for brands to be highlighted. The top of French favourite brands appears every year, and the 2025 edition has just been unveiled. The French favourite brand of 2025 revealed The award "Marque Préféré…

What is the common point between BIC, Samsung, Bonne Maman, Barilla or St Michel? These brands are among the favourite brands of the French in 2025. This is revealed by the fifteenth ranking of the Observatory of Favorite Brands and OpinionWay. Zoom on the favourites of the Hexagone. Credit: marqueprefereedesfrancais.fr The ranking, made with 4900 consumers out of 1300 brands, reveals that 81% of French people trust the brands. And nearly 3 in 4…

Bic is the great winner of the 2025 edition of the Observatoire sur les Marques Préférés des Français d-OpinionWay, and progresses by 11 places compared to 2024. Samsung rises to second place in the ranking, because innovation on the age group 18-24, for 83% of respondents, is an important criterion, as is the listening and engagement of brands. This 2025 Observatory, made with 4900 consumers on 1300 brands, reveals that 81% of French people tru…

BIC : favorite brand of French BIC : favorite brand of French edwige.brelier... mar 25/03/2025 - 19:16 CB+ Studies Exclude Hot News Active