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BGT set for extra long final - as ITV confirms the date for the live event

  • ITV is offering a prime storefront unit on Coronation Street for one million pounds to feature a brand in Weatherfield's arches.
  • This offering follows the previous tenancy by Hays Travel and reflects ITV's ongoing use of the unit for product placement amid steady advertising interest.
  • The storefront is near established businesses like Argos and Sainsbury's and has been advertised since at least March, though it has not yet been leased.
  • A TV insider called the seven-figure asking price 'eye-watering' given the limited number of scenes the shop may appear in and few current takers.
  • ITV expects to finalize a significant product placement deal soon, continuing its partnership model despite recent Coronation Street viewing figures not meeting previous highs.
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The Scotsman broke the news in Scotland, United Kingdom on Sunday, May 25, 2025.
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