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BEYOND THE ARENA: BUILDING THE “BAOBAB” OF AFRICAN ESPORTS FROM THE GRASSROOTS UP
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BEYOND THE ARENA: BUILDING THE “BAOBAB” OF AFRICAN ESPORTS FROM THE GRASSROOTS UP
Late last year, I stood in the middle of a community tournament in Nakuru. I watched over 300 young gamers compete with an energy that was nothing short of electric. The skill was there, the hunger was undeniable, and the numbers backed it up: Kenya has over 22 million internet users, with 75% of our population under 35. Africa’s gaming market has already crossed the $1 billion mark annually, dominated by mobile gaming. We aren’t just playing ga…
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