US EditionBeyond sitewide offers: How Radley London increased conversions while protecting brand value
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Beyond sitewide offers: How Radley London increased conversions while protecting brand value
By Dan Bond, VP of Marketing at RevLifter The constant battle between conversion rates and brand perception for premium retailers creates a genuine dilemma. Push too hard on discounts, and you become another promotion-dependent brand. Resist discounting, and you might watch visitors leave without purchasing. Radley London faced this exact challenge when they approached RevLifter. As a premium British brand known for luxury handbags and accessori…
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