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Beyond Sells Zulily to Lyons Trading Company for $5 Million - RetailWire

Summary by retailwire.com
Beyond unloaded Zulily to focus resources on its other brands.

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Beyond Sells Zulily to Lyons Trading Company for $5 Million - RetailWire

Beyond unloaded Zulily to focus resources on its other brands.

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Total RetailTotal Retail

Beyond Sells Majority Stake in Zulily for $5M

Beyond, the parent company of Bed Bath & Beyond, buybuy Baby, Overstock, and Zulily, announced Tuesday it was selling off its Zulily brand to Lyons Trading Company for $5 million. Beyond will keep a 25 percent stake in the brand, according to a press release. The announcement comes one year after Beyond acquired Zulily. Lyons Trading […]

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Twin Cities BusinessTwin Cities Business

Proozy Acquires Larger Online Discount Brand Zulily for $5M

Proozy, the Eagan-based online retailer known for offering daily deals on brand-name apparel and accessories, is acquiring Zulily, once a much larger player in discount e-commerce. Proozy founder and CEO Jeremy Segal said he paid $5 million for a majority stake in Zulily, an e-commerce platform with roughly 131 million customers, compared to Proozy’s 3 million. The Zulily site is currently down while the transfer takes place. This is actually th…

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Twin Cities Business broke the news in on Wednesday, March 19, 2025.
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