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Zulily Changes Hands Again As Beyond Sells It To Fashion Discount E-tailer Proozy

Summary by Forbes
Beyond sells a 75% stake in Zulily to fashion discount e-tailer Proozy for $5 million, after acquiring it a year ago for $4.5 million.

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Zulily Changes Hands Again As Beyond Sells It To Fashion Discount E-tailer Proozy

Beyond sells a 75% stake in Zulily to fashion discount e-tailer Proozy for $5 million, after acquiring it a year ago for $4.5 million.

·United States
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retaildive.comretaildive.com
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Beyond sells majority stake in Zulily for $5M

Lyons Trading Company, owner of off-price retailer Proozy, is acquiring the brand. It’s Zulily’s fourth owner in two years.

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Furniture TodayFurniture Today

One year after purchase, Beyond sells majority stake in Zulily - Furniture Today

MURRAY, Utah — Beyond Inc. is selling off a portion of its ownership in online shopping website Zulily, a brand the company purchased only last year in March 2024. Under the terms of the sale to Eagan, Minn.-based Lyons Trading Co., Beyond will retain a 25% share and receive $5 million. Lyons, which operates off-price retailer Proozy.com, will own 75% under the definitive agreement between the two companies. “We have made significant process in …

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retaildive.com broke the news in on Tuesday, March 18, 2025.
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