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Beyond Promotion: The New Rules of Marketing in Community Recreation
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Beyond Promotion: The New Rules of Marketing in Community Recreation
As technology continues to advance, the rules shaping effective marketing and social media reach are continuously changing, making it difficult for rec center leaders to keep up. However, Kim Fortin, the director of marketing at Amilia, said the most innovative industry marketers aren’t necessarily creating more campaigns. Instead, they’re using data, technology and community insights to create more relevant experiences. “Whether it’s AI, CRM-dr…
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