US EditionBeyond Meat® Launches Beyond Immerse™ Protein Drink - Beyond Meat (NASDAQ:BYND)
Beyond Meat pivots from plant-based meat to functional protein drinks amid a 20% revenue decline, targeting growing consumer demand for protein and gut health benefits.
- Today, Beyond Meat, Inc. unveiled Beyond Immerse, a sparkling protein drink available for a limited time exclusively on Beyond Test Kitchen.
- After struggling with falling sales, Beyond's revenue dropped nearly 20% in the first nine months of 2025 as investor pressure mounted.
- The beverages feature pea protein and two strength options: 10 grams protein/60 calories and 20 grams protein/100 calories, with 7 grams fiber, vitamin C, electrolytes, and three flavors: Peach Mango, Lemon Lime, Orange Tangerine.
- The launch serves as a deliberate test of new categories, marking Beyond's first non-meat product in 17 years as the company will watch customer response closely on its direct-to-consumer channel.
- Circana found nearly half of Americans are boosting protein intake, while the $364b functional food category is forecast to reach $793b by 2032 ; Starbucks and Dunkin introduced protein drinks in recent months, yet Beyond's decline remains uncertain.
18 Articles
18 Articles
NBC Dallas-Fort Worth
NBC BostonBeyond Meat moves into the beverage aisle with new protein drink
Beyond Meat is moving beyond plant-based chicken and burgers and into the beverage market. The company introduced Beyond Immerse, a protein drink, on Thursday. It’s the first time Beyond Meat has introduced a non-meat product in its 17-year history. Beyond Immerse, which gets its protein from peas, comes in two options: one with 10 grams of protein and 60 calories and one with 20 grams of protein and 100 calories. Both contain 7 grams of fiber t…
A First-Of-Its-Kind Protein Drink Just Dropped—and We Tried It
This wasn't on our 2026 bingo card.Allrecipes / AdobeWe've been following the protein trend in food news for years now, and 2026 shows no signs of stopping. Brands are rolling out new protein-packed eats and tweaking classic items to up those highly-prioritized grams, from new Dave's Killer Bread products to new Honey Bunches of Oats.And with the recent news that many popular protein powders contain alarming levels of lead, the protein drink pos…
Associated Press News
Beyond Meat moves into the beverage aisle with a new protein drink
Beyond Meat is moving beyond plant-based chicken and burgers and into the beverage market. The company introduced Beyond Immerse, a protein drink, on Thursday.
Exclusive: Beyond pivots again, this time with a sports recovery drink
Fifty minutes into a training session at a gym in lower Manhattan, I’m doing burpees and clean-and-jerks while Beyond Meat CEO Ethan Brown—all 6 feet, 5 inches of him—is bear-crawling into pushups, then slamming a medicine ball to the ground from overhead. I was lured to this TMPL gym off Astor Place because Brown is a lifelong fitness nut, and he’d shoehorned this workout in on Monday morning between arriving from L.A. the night before and depa…
Coverage Details
Bias Distribution
- 54% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
