Beyond Meat drops the 'Meat' from its name as it expands to plant-based drinks and snacks

Beyond Meat drops the 'Meat' from its name

Beyond Meat is dropping "meat" from its name as it moves beyond the struggling market for plant-based burgers, sausages and tenders and expands into new categories like protein drinks.

Beyond Meat drops 'Meat' from name

Beyond Meat is changing its brand to just Beyond.

Beyond Meat drops the 'Meat' from its name as it expands to plant-based drinks and snacks

Beyond Meat is dropping “meat” from its name as it moves beyond the struggling market for plant-based burgers, sausages and tenders and expands into new categories like protein drinks. The company, rebranded as Beyond The Plant Protein Co. — or simply Beyond on its packaging — changed its website and social media channels this week. Beyond introduced its first beverage, a sparkling protein drink called Beyond Immerse, in January and plans to rel…