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Beyond Brand Sponsorships: People’s Stories That Inspire Us Forward

Summary by Capital FM Kenya
By Moses Muthui, Consumer Banking Director, Absa Bank Kenya In our industry, it is easy to get caught up in technical numbers, where financial outcomes often take precedence over the human stories behind them. However, I have recently been reminded that the most meaningful measures of impact are not always found on a balance sheet. Beyond the Racing Tracks and the Fairways Take the Absa Sirikwa Classic Cross Country for instance. On the surface,…
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Capital FM Kenya broke the news in Nairobi, Kenya on Friday, March 28, 2025.
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