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Beyond Aggregators: How Hotel Booking Leaders are Shaping Direct Booking Trends - The Leaders Globe Media

Summary by The Leaders Globe Media
The hospitality industry is witnessing a paradigm shift as hotel booking leaders actively steer away from traditional online travel agencies (OTAs) and prioritise direct bookings. This move is more than just a financial strategy; it is reshaping the guest experience, reinforcing brand loyalty, and enabling hotels to take back control of their revenue streams.With rising commission fees from OTAs, the evolving landscape of customer preferences, a…
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The Leaders Globe Media broke the news in on Friday, March 28, 2025.
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