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Beyoncé’s ‘Cowboy Carter’ Streams Double Following Tour Kick-Off

  • Beyoncé launched her Cowboy Carter Tour at SoFi Stadium in Los Angeles on April 28, 2025, receiving rave reviews and sold-out crowds.
  • The tour followed Beyoncé’s creation of the Cowboy Carter persona, inspired by Black cowboys and aimed at reclaiming a derogatory term and celebrating heritage.
  • The tour features genre-blending music, a nearly three-hour spectacle, and has expanded to 32 shows due to massive demand across the U.S. And Europe.
  • Streaming of the Cowboy Carter album surged 116% to over 10.2 million U.S. On-demand streams in the three days after the tour began, with notable increases for songs like "Ya Ya" and "Protector."
  • The tour’s success affirms Beyoncé’s status as a leading live performer and enhances the album’s impact within the current musical landscape.
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My London broke the news in London, United Kingdom on Wednesday, May 7, 2025.
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