US EditionBeyoncé’s Cécred tells real women’s stories in first brand campaign
- Cécred, Beyoncé's hair care brand, launched its first brand campaign on April 7, featuring a documentary-style film.
- The brand sought to start a conversation beyond product sales, focusing on authentic storytelling.
- The film shares the hair care journeys of six women, concluding with the tagline "A Deeper Understanding of Hair."
- Tiffany Plater, Ccred's SVP, emphasized their desire to avoid a polished approach, stating authenticity was key.
- Cécred, first teased in 2023, expanded to over 1,400 Ulta Beauty stores, integrating salon services and events.
23 Articles
23 Articles
Beyoncé s Cécred Launches Nationwide
In an exciting development for beauty enthusiasts and Beyoncé fans alike, the much-anticipated Cécred line has officially launched nationwide. This new beauty venture, spearheaded by global icon Beyoncé and her mother Tina Knowles, promises to bring a fresh perspective to the beauty industry. Let’s delve into what makes Cécred stand out and why this launch is creating such a buzz. A Family Legacy in Beauty The Cécred line is more than just ano…
Beyoncé Wore A Bedazzled Plunging LBD To Put On Cécred Hair Oil
Christopher Polk/Billboard/Getty ImagesBeyoncé might be going on tour soon, but she’s not letting her many other businesses fall by the wayside. On April 6, the singer’s haircare line, Cécred, made its debut at Ulta Beauty, marking the first time that her award-winning brand is available to purchase in retail stores. In true Bey fashion, she commemorated the launch with multiple head-turning looks, including a plunging little black dress and an …
Beyoncé's Pants-less Suit Mixes C.E.O. and HRH Style
Julian Dakdouk for Cécred via PictureGroup/ShutterstockNo one does businesswoman style like Beyoncé. Over the weekend, the music mogul looked part C.E.O. and part royalty as she celebrated a new milestone for her haircare line, Cécred.Beyoncé dressed up in all-white to attend Cécred’s Ulta launch party in Los Angeles. She wore a pants-less suit coat from Wardrobe NYC that doubled as a fitted mini dress. The Cowboy Carter star accented her outfit…
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