2 Articles
2 Articles
Beyoncé brings the heat in Levi’s new REIIMAGINE campaign chapter - Between 10and5
Beyoncé is back with another Levi’s® moment. The global icon stars in Refrigerator, the third instalment of the REIIMAGINE campaign. REIIMAGINE is a creative throwback to a 1988 Levi’s® ad, now reimagined for 2025. This time, the setting is a retro roadside diner. Shot by Grammy-winning director Melina Matsoukas, the film is all about power, confidence, and timeless cool. Beyoncé, dressed in classic Levi’s pieces, owns the scene with her signatu…
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